Sova · Italian market launch
Italian market launched from zero to 1.3 ROI inside the first year
A full market entry — positioning, site, CRM, content, ads and creators — turned profitable within a couple of months.
1.3
ROI, Italian market
2024
Market launched
2 yrs
Partnership
The brief
Launch the brand into the Italian market in 2024 and make it a profitable channel, not just a present one.
The approach
- Strategic positioning: the proposition rebuilt for how Italian customers actually buy, rather than translated from the home market.
- Website optimisation: the Italian experience reworked end to end for conversion.
- CRM and email: lifecycle flows built to turn first purchases into repeat ones.
- UGC and creator content: local creator content produced as the raw material for both organic and paid.
- Paid ads and influencer campaigns: run together, with creator content feeding the ad account.
The result
The Italian market was profitable within a couple of months of launch, and reached a 1.3 ROI after the first year. We ran the market for two years.
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