3M+ organic views and 1,000+ applications from a 50-creator programme

The client

Forward College, a selective private undergraduate institution with campuses in Lisbon, Paris and Berlin.

The challenge

Marketing a premium, academically rigorous product that requires deep consideration rather than an impulse decision — to high-achieving prospective students aged 17–20.

The approach

• Creator selection: deeply analysed each audience — demographics, aspirations and storytelling style.
• Customised briefs: each of 50+ creators received tailored messaging angles, from competitive advantages to international exposure and alternatives to traditional universities.
• Quality control: scripts reviewed line by line for academic credibility and accuracy.
• Mid-campaign optimisation: content adjusted against engagement signals and application intent.
• Selective positioning: only partnered with creators matching the premium, intellectual brand tone.

The results

• 3M+ organic views across TikTok & Instagram
• 50+ highly selective influencers activated
• +1,000 qualified applications submitted
• Increased brand search volume and strong inbound intent signals
• A coherent brand narrative and international credibility among Gen Z audiences

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