Manucurist Paris · Beauty
Influencer proven as a scalable channel, then renewed with a bigger budget
One of Paris's best-known nail-care brands, testing influencer as a growth channel.
Positive
Return on ad spend
Year 2
Budget increased
High-value
New customer mix
The client
Manucurist Paris, a French nail-care brand.
The challenge
Validate influencer marketing as a scalable growth channel — increasing brand visibility, attracting new high-value customers and boosting online sales while keeping ad spend efficient.
The approach
- Built and ran a full-funnel influencer strategy around authentic partnerships and creative storytelling.
- Integrated influencer content into paid amplification.
- Tested, learned and refined targeting and messaging in real time.
The results
- Strong sales performance and a positive return on ad spend in the first year
- Expectations exceeded, securing a larger budget for the following year
- By mid-2025, a more optimised budget allocation continuing to generate sales
- New customers remained high value and repeat purchase rates stayed strong
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