50,000 monthly downloads and #13 on the German App Store

The client

Faircado, a fast-growing sustainable shopping app operating in the German market.

The challenge

Accelerate user acquisition and brand awareness in the highly competitive German market.

The approach

• Partnered as both advisor and investor, co-leading the TikTok marketing strategy.
• High-volume content production across multiple accounts.
• Onboarded top German creators.
• Optimised organic social alongside the internal brand team to amplify visibility and strengthen the brand narrative.

The results

• Over 50,000 monthly app downloads
• #13 on the German App Store — a major milestone in the company's growth
• A repeatable TikTok content engine run with the internal team

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