Jetpac · Influencer & paid social

CPM cut from $45 to $25 on an always-on creator programme

An influencer programme running since October 2025, built so that paid reach gets cheaper the longer it runs.

-44%

CPM reduction

$25

CPM, down from $45

Oct 2025

Running since

Run an always-on influencer marketing programme from October 2025, with cost of reach as the number the work is judged on.

Creator selection: creators chosen on how efficiently their audience converts attention into reach, not on follower count.
Creative and hooks: specific creative formats and hooks built and tested per creator rather than one brief sent to everyone.
Creator content into paid: the content that earns attention organically is the content that runs as social ads, so spend goes behind proven material.
Continuous iteration: hooks and creator mix refreshed as costs move, so efficiency compounds instead of decaying.

CPM came down from $45 to $25 — a 44% reduction in the cost of reaching a thousand people, on a programme that is still running.