Cuure · Wellness & supplements
A 750-strong creator network holding a €35 blended CPA in Italy
A vitamins and supplements brand entering the competitive Italian market.
750+
Ambassadors in network
30+
Influencers / month
€35
Blended CPA
The client
Cuure, a vitamins and supplements company, launching and scaling in the Italian market.
The challenge
Accelerate customer acquisition and brand awareness in a competitive market while holding cost efficiency and balancing growth across several channels.
The approach
- Led the growth marketing and communication strategy for Italy, managing the full funnel from creative production to media execution.
- Built the influencer and partner network from scratch — 750+ ambassadors, with 30+ collaborations running each month.
- Produced localized content and managed the social channels.
- Oversaw PR, newsletters and the editorial calendar.
- Ran paid media with monthly budget oversight (~€150K paid media, ~€40K influencer).
The results
- 750+ ambassadors and creators in the network
- 30+ influencer collaborations per month on average
- €35 blended CPA maintained across channels
- A data-driven, experimental approach that supported market expansion and engagement
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