Case Study: Expanding UBIGI’s Global Reach Through Influencer and Affiliate Marketing
Challenge
UBIGI, a global leader in eSIM connectivity, wanted to strengthen its presence across European and Latin American markets. The goal was to increase awareness, drive new user acquisition, and build trust among travelers, digital nomads, and tech-savvy audiences. To succeed, UBIGI needed a localized influencer marketing strategy that could deliver measurable results and sustained growth.
Approach
We developed and managed a multi-market influencer campaign designed to scale UBIGI’s visibility through authentic creator collaborations. Each month, we booked and coordinated over ten creators across Europe, Latin America, and Spanish-speaking regions — selecting influencers who aligned with UBIGI’s brand values and audience goals.
To extend the impact, we integrated an affiliate marketing program alongside influencer partnerships. This approach allowed us to track performance beyond campaign periods, optimizing based on conversions, engagement, and content effectiveness. By combining influencer marketing and affiliate strategies, UBIGI achieved consistent growth while maintaining cost efficiency and long-term performance visibility.
Results
The campaign drove strong growth in brand awareness, engagement, and eSIM sales across target regions. Creator-led content helped UBIGI connect with new audiences and build trust, while affiliate tracking ensured continuous performance measurement and optimization. The strategy proved highly effective in sustaining results months after initial activations.
Impact
This collaboration highlights how localized influencer campaigns and affiliate marketing can work together to drive international expansion for tech and telecom brands. Through strategic creator selection, data-driven insights, and market-specific storytelling, UBIGI successfully grew its user base and strengthened its global footprint in the eSIM market.
Influencers Collaborations
These influencer videos became a cornerstone of UBIGI’s international brand awareness, delivering ongoing engagement and conversions long after campaign launch.