Case Study:
Scaling Cuure growth(Vitamin and suppliments) in the Italian Market Through Influencer, Affiliate, and Paid Media
Challenge
Our client aimed to accelerate customer acquisition and brand awareness in the competitive Italian market.
The goal was to scale efficiently while maintaining a low blended CPA (Cost Per Acquisition) and balancing growth across multiple performance channels.
The challenge required a test-and-learn growth strategy to identify the most effective levers for long-term scalability.
Approach
We led the growth marketing and communication strategy for Italy, managing the full funnel, from creative production to media execution.
Our approach combined influencer marketing, affiliate partnerships, and paid media campaigns, with a focus on constant testing, optimization, and cost control.
Built influencer and affiliate programs from scratch, growing a network of 750+ ambassadors and managing collaborations with an average of 30+ influencers per month.
Created and adapted localized content, managed social media channels, and led UGC (User-Generated Content) production to power ad campaigns.
Oversaw PR, newsletters, and editorial calendar, ensuring consistent brand storytelling across all touchpoints.
Managed monthly budgets of approximately €150K for paid media, €40K for influencer marketing, and €20K for affiliate programs, maintaining the target CPA through data-driven optimization.
Results
The Italian market experienced significant growth in both user acquisition and brand engagement. Through a data-driven and experimental approach, we successfully:Maintained a blended CPA under €35 across all channels
Built a 750+ ambassador network and sustained ongoing partnerships with 30+ creators monthly
Produced high-performing ads and UGC content that boosted conversion and reduced acquisition costs
Impact
This project demonstrates how a test-and-learn performance marketing approach blending influencer marketing, affiliate partnerships, and paid media, can deliver scalable, cost-efficient growth. By combining localized insights, continuous testing, and creative excellence, we helped our client establish a strong, sustainable presence in the Italian market.
