Influencer Strategy Summary for Manucurist Paris

Case Study: Driving Scalable Growth Through Influencer Marketing

Challenge
Our client sought to validate influencer marketing as a scalable growth channel, aiming to increase brand visibility, attract new high-value customers, and boost online sales while maintaining efficiency in ad spend.

Approach
We developed and executed a full-funnel influencer strategy focused on authentic partnerships, creative storytelling, and performance-driven optimization. The campaign integrated influencer content into paid amplification, allowing us to test, learn, and refine targeting and messaging in real time.

Results
In the first year, our influencer-led approach delivered strong sales performance and a positive return on ad spend, exceeding expectations and securing a larger budget for the following year.

By mid 2025, with a more optimized budget allocation, the campaign continued to generate impressive sales and maintain a healthy customer mix. New customers remained high value, and repeat purchase rates stayed strong, clear indicators of sustainable growth and brand loyalty.

Impact
The success of this ongoing collaboration demonstrates how data-informed influencer marketing can drive both immediate revenue and long-term brand equity.